As software consultants and website developers we are often asked how best to present a website. The key thing when designing any website is the call to action in our opinion. It can e the prettiest most technically advanced website on the internet - but if it doesn't have a strong message explaining what to do next then it won't deliver results.
A call to action can be perfectly simple - such as "Call our X experts now to find out how you can improve y". Hardly a difficult thing to do. Or perhaps the call to action is no more than the request for an email address to provide an (interesting) newsletter.
We develop a range of different style websites for our clients but it is always key to understand what would work for them when it comec to a call to action.
Friday 26 February 2010
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