Online Marketing can be done at little or no cost - all that is required is a time, diligence and effort.
Search Engine Optimisation is extremely effective as a method for website promotion and of course so is Pay Per Click.
SEO provides great results if you are in a field which is not overly competitive - ensuring the urls, content and tags all reflect your product and service is the key. PPC is also important though - it can drive transactions to your site cost effectively (though you can mess up badly if the call to action doesn't chime with the advert).
For us a combination of all works best. Theres lots of free advice on the web regards SEO - we offer some ourselves on various sites to help folks with no budget - it isn't rocket science.
Wednesday 24 February 2010
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