Readership of newsletters always surprise me. We've been sending out our own newsletter for some time now - we built our own newlsetter system and offer it out to clients as well.
The one stat that always surprises is what the readership preference is - its always the funny or amusing one. Technical or business advice articles are read but hardly to the same extent - so if you want your newsletter read put in a few knock knock jokes.
Wednesday 14 April 2010
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