From time to time we get in an enquiry with a bit of a background. We got one in recently where the client had spent a five figure sum on SEO work but had never received a report on the progress or the effectiveness of the work done.
We recommend that clients know a bit about the topic to ensure that they can ask sensible questions of their supplier. And we also recommend SEO for Dummies - not the kindest of names for a book but a really good read.
Friday 12 March 2010
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