Newsletters can be tricky things to create and even trickier to deliver to the intended recipient. Get the balance wrong and the email newsletter can end up in the junk.
We've spent a fair amount of time learning how best to avoid the pitfalls following the development of our newsletter system. We don't send out spam - but we and our clients do send out interesting newsletter to target markets. However, it's easy to fall foul of the spam traps - use the wrong word (however innocently) and you can be gone!
We test out things out well - but as the traps change the weighting of the rules that trigger them it can be an ongoing process. Also a bit of a problem can be the various email clients - all with their own set of particular rendering issues - makes forr interesting times (though at times frustrating).
Friday 5 March 2010
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